If you follow Crypto and Financial topics recently you will find many articles discussing this question - “If Bitcoin is a new gold?”
I would argue that actually, our Personal data is the new gold, the only thing that we don’t have efficient instruments to leverage the data for our own benefits. At least not yet.
Here are some initial thoughts on that - http://www.agilemindstorm.com/2020/10/28/reusable-digital-identity-is-the-future/