Scale A => Scale B

Experience shows that approaches that worked for Scale A will not work for Scale B and you need to change practices you apply, way to organise work, communicate and etc.
You might say it’s obvious, but somehow everybody still tends to stick to what they know and do not challenge themselves.

The need for a change as you grow pretty well described in the video -
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Successful guys also confirm that to get from point A to point B you need to start preparing for a shift. The better you prepare and understand this more successful you are.

Following things must change in order to succeed as you grow:
- how you work with people: generalists vs specialists, on-boarding
- how you work with product: market fit, competitors, ..
- how you approach technical platform: from monolith to micro-services
- how you find balance between adaptation and excellence in operations and tech

And one thing remains constant - innovation. i understand this in a way that you always have to experiment to find best ways to tackle the challenge in your context as there are no such things as right and wrong.

What are your thoughts on the topic?