Hate goals?

Hate goal statements? I can guess why. They are long, boring and contain lots of buzz words. But here is nice example from Nike in this article. Article also covers more aspects of Lean Manufacturing at Nike

Nike has 2 overarching goals in their strategy:

  • Make Today Better
  • Design the Future

Pretty simple and can easily be remembered by all employees. Under these two main pillars in their strategy, Lean begins to take context.