Hate goal statements? I can guess why. They are¬†long, boring and contain lots of buzz words. But here is nice example from Nike in this article. Article also covers more¬†aspects of Lean Manufacturing at Nike
Nike has 2 overarching goals in their strategy:
- Make Today Better
- Design the Future
Pretty simple and can easily be remembered by all employees. Under these two main pillars in their strategy, Lean begins to take context.